It Just Never Ends: The Continuing Parade Of Dumb Commercials

I’m not sure how long this has been going on, but I noticed a few days ago that Honda has started using the song “I Melt With You” by Modern English in their commercials.

Let’s forget all about the fact that this song has nothing to do with cars because that’s not even the problem. The problem with using this song in car commercials is a lyrical one.

“I’ll stop the world and melt with you.”

Now I’m not sure about you, but if the world is stopping and I’m melting with my car, I’m thinking this is bad and that perhaps somebody might want to call an ambulance, and make it snappy.

Hearing that song in those commercials doesn’t make me think of buying a Honda, it makes me think of firey automobile accidents, and somehow I don’t think that’s the reaction they were looking for.

Think people, think, that’s all I ask.

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