No, this isn’t another rant about how marketers have gone too far, although it could easily be one. The problem is that this concept is too funny to get me all that angry.
A company called Wizmark has developed an interactive urinal cake that can not only be used to keep a urinal fresh, but also to promote products and services through sounds and immages when motion is detected nearby.
CMT [Country Music Television] is using them across the United States to promote their programming, and other companies and organizations have caught on to the idea as well, using them to broadcast public service announcements.
All you could ever hope to know about this groundbreaking technology can be found here.