Philips creates anti-ad skipper
I don’t have a TiVo or anything, but I still hate this idea. Hate hate hate it! It’s kind of like telling me that I can’t use my VCR (remember those?) to fast forward something.
And I love the way they try to justify its creation by saying “don’t worry, we’re not the ones who’ll be using this, so feel free to keep buying our stuff. All we’re doing is enabling everybody else to hold you up for money. We’re the good guys here, honest we are. We just wanted to invent this before somebody scooped us. Come on, cut us a break, we’re just trying to make some cash.”