Put A Cork In That Bottle

I have a question for anyone out there who happens to be either a sportswriter, broadcaster or an editor. Is there a regulation somewhere stating that every time Tampa Bay plays a hockey game, you are required to use the words “bottle Lightning” when reporting on it??

If the answer is no, then I also have a request. Please, stop doing it! It might have been cute once, but that once was sometime in 1992, and that was 15 years ago. Now, thousands of headlines and sportscasts later, it’s just annoying, and you should really start trying to be creative now, even though doing so goes against everything your industries stand for.

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