This story about a bunch of parents being offended by the new Burger King commercial with SpongeBob in it isn’t so bad. At first I thought oh no, people bitching about commercials, getting all worked up over nothing. Then I heard it described and thought maybe they had a case. What I think is pure bullshit is Burger King’s response to the complaints from parents.
The ad is “meant to appeal to the adults who take their families to Burger King restaurants,” the burger chain said. “This commercial is intended to show that even adults can have fun, laugh and be silly with entertainment genres — such as rap and pop culture icons — that have become part of everyday life.”
A different SpongeBob spot is being developed for kids shows, the company said.
Riiiiiight. And that’s why a toy and a kid’s meal is advertised at the end. By that logic, all advertising is aimed at adults. After all, the adults are the ones buying the stuff for Little Billie. We’ve gone over this before.
I’m amazed that somebody thought we would buy that pile of bull, and somebody else approved it. Yes, we’re getting more stupid, but I’d like to think we’re smarter than that.