Commercials drive me friggin nuts!
Just heard one for Laker beer that said “You deserve an easy drinking beer for a hard working price.” What? Does that shovel full of marketing horsecrap even mean anything?
Easy drinking beer…for a hard working price.
Let’s break this down.
I know what an easy drinking beer is. It’s one that goes down smooth and has a nice flavour. That’s pretty subjective since there are folks who would put Coors Light in that category, but we’ll go with it. If you want to say your beer is easy drinking, to someone out there it probably is.
But what, I ask you, is a hard working price? Have you ever gone shopping, looked at the tag on something and said “boy, this blender sure is priced hardworkingly”? No, you haven’t. And neither has anybody else. You know why? Because nobody outside of the Brick Brewing Company marketing department or any of those places who can tie sports together with shitty cars, credit cards and grass seed has ever thought that way.
But wait. Hard work does come up from time to time in the costing conversation, now that I think about it. I’m sure at one time or another you’ve heard a person say “I put in a lot of overtime to buy that car,” or “I saved every penny I had for 7 years so I could own this house.” Both examples imply that hard work was probably involved. So following the bouncing ball to its logical resting place, an easy drinking beer at a hard working price is something we all deserve, but will only have if we can get a loan.
Nice work, maroons.