Ow My Balls, It’s Domino’s

This sort of Twitter usage is completely childish and stupid and pointless and silly and…totally something I would probably do without a whole lot of convincing.

Every day, social media editors around the world face difficult decisions. For example: does the guy who claims he burned his dick while fucking a pepperoni pizza deserve a response from your company’s official Twitter account? For one social media person at Domino’s, the choice was obvious.

Not only did he get *a* response, he got several and it was grand. Or maybe I’m just immature. I’ll let you judge for yourselves.

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