Regardless of what some of my posts may suggest, I try very hard not to think of every marketing person as a complete idiot tool just because he’s in the ad business. I do this in spite of the fact that many in the herd make it very, very difficult.
Take the geniuses at the British offices of Krispy Kreme, for instance. As part of a schedule of children’s events, they decided to include something called the Krispy Kreme Klub, which they advertised complete with acronym.
Surely you, residing somewhere that isn’t up your own ass, noticed immediately that there may be a slight issue with the messaging.
After having it brought to their attention over and over again Krispy Kreme did issue an apology, presumably after finishing a vanilla doughnut.
“Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores,” said a Krispy Kreme spokesperson in a statement. “The promotion was never intended to cause offense. All material has been withdrawn and an internal investigation is currently underway.”
“This was sent from the head office, so it has been advertised at all the outlets,” said the spokesperson in an interview. “But we have now taken down the sign from our point of sale. We don’t have a new name for the event yet but it is still going ahead this week.”
How about Filling Up Children Krispily? That one should be fine…