As I sit here, thinking yet again that maybe I’m just getting old, it strikes me that while I know many types of people from many different age groups, I have yet to meet a single one who either finds or would admit to finding that a nice dinner out with friends or a loved one isn’t fulfilling enough and would be greatly improved by everyone wearing virtual reality gear on their heads like a bunch of goddamned idiots. Seriously, if I ever meet a person who willingly pays to do something like this for any reason other than it’s his job to test this crap, it’s going to be very hard not to hit him until his stupid goggles fly off and take his head with them. Eat your food and talk to your friends like a properly adjusted human being, you fucking dick.
You dine on the first course of the meal in a garden in Tuscany, surrounded by flowers with a winery in the distance. You adjust your Samsung Gear VR glasses as a cool wind blows and you catch the rich fragrance of the gardens. But when your main course arrives, you now find yourself underwater with dolphins playing and fish swimming. Your Italian table setting has been transformed into an underwater experience and the light in the room has changed to reflect the underwater scene. You can even see bubbles arising from your drinks and water splashes on the table in 3D.
Now imagine that all of this occurred without leaving the Ibiza hotel, or the seat you were in. The magic you see, hear, taste, smell and feel comes from virtual reality technology. By using Samsung Gear VR, restaurants can take the already sensory experience of dining to a new level. While there is a wow factor to using this cutting-edge technology, the impact of virtual reality is a natural fit for restaurants that want to create a complete experience around a meal, not just serve a plate of food.
At best this is a gimmicky way for bad restaurants to cover up worse food, but let’s call it what it is. It’s a terrible idea. One we should, now that we’ve had our moment with it, kill with indifference. And fire. Yes, kill it with fire.