1240 CJCS Will Switch To 107.1 FM on August 3rd, Start Calling Itself Juice FM

The approval was granted a couple of years ago, and now CJCS Stratford is finally set to become an FM station next month. They’re moving from 1240 AM to 107.1 FM starting August 3rd, although the 1240 signal will still be available for a few months while everyone adjusts.

107.1 is an interesting frequency choice. It shouldn’t be much of an issue for people in Stratford as long as they’re at home, but things could get interesting once they start driving around. Depending on where you go it may not take long for that signal to start getting stomped by Q107 in Toronto and possibly even 107.5 Dave FM from here in KW. I wonder if I’ll even be able to pull it in here at the house for that same reason. I hope I can, but I have my doubts. It would be nice to have another decent station to listen to, though.

Starting Aug. 3, listeners can tune in to 107.1 FM, which will run simultaneously with 1240 AM for about three months.
It will largely be the same station, said regional cluster manager Wendy Gray, with the same music, team and community focus.
“I want to be clear, we’re not changing very much,” said Gray. “We are not changing the format to a rock format. It’s going to stay the same music that they hear today on CJCS…they’re going to hear the same local news. They’re going to hear Eddie Matthews in the morning. They’re going to hear the agricultural report, the Stratford Warriors, the Blue Jays.”
Though the licence issued by the CRTC in 2015 noted the station would change from oldies to rock music, that’s since been rethought, said Gray.
“It’s taken a long time to get the approval, and in the interim, we (decided) ‘why fix what really isn’t broken?’”

The only other thing that’s changing is the name. They’re sticking with the CJCS call letters which is nice since they have nearly a century worth of history attached to them, but they’re also going to start calling it Juice FM. I don’t know what Juice has to do with old music, but it’s fine, I guess. I’m sure we’ll all get used to it in time, and it’s not like everyone who isn’t a young kid isn’t just going to call it CJCS anyway.

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