There Is A WiFi Hair Brush Because The World Is Kind Of Garbage

It’s not the stupidest unnecessarily smart gadget I’ve ever seen (I think that honour goes to these socks), but the Hair Coach is way up there.

Yes, it is a hair brush. A hair brush with sensors in it. A hair brush that has it’s own app. A hair brush that communicates through Bluetooth. And WiFi. And it can give you personalized advice from experts. And somebody please kill me.

Experience the world’s first smart hairbrush that empowers you to track and improve hair health over time. This product results from a collaboration between Kérastase and L’Oréal, who bring worldwide hair expertise, and Nokia, which brings state of the art sensors and app connectivity to everyday products. The resulting innovation is a brush that syncs seamlessly to your smartphone to provide valuable insights that can help revolutionize the home beauty routine.

Hair health analysis
Dryness
Follow hair elasticity and learn how to avoid dry hair
Damage
Measure cuticle damage to help ensure moisture retention
Tangling
Optimize sebum distribution and avoid tangles
Force & rhythm
Get insight into how to avoid damaging hair
Gesture analysis
Understand and improve brushing habits
Stroke count
Detailed information on how use impacts hair quality

All you have to do is brush your hair — Hair Coach does the rest
Designed for optimal care and ease of use
With a sleek, lightweight handle and a high density of professional-grade boar & nylon bristles, Hair Coach provides an ideal brushing experience while taking the best possible care of your hair.
Seamless synchronization with the app
The brush detects when it is being used and begins data collection automatically. As soon as you complete your brushing session, all data will be sent automatically to your phone via Bluetooth® Low Energy or Wi-Fi.
A complete hair diagnosis without leaving home
Get an instant assessment of your hair health daily
Create a personalized care routine and get curated tips from Kérastase
Follow your hair health progress over time

It was set to begin shipping in the Fall of 2017, but as I sit here in December that timeline is still listed on the website, so I can only assume it hasn’t. Not that any of you really care when it ships, because you’re all too smart to buy one. Right? Right?

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