If you run a website, putting ads on it often just makes sense. Nothing comes for free (at least not without limitations you eventually may not be able to live with), and at the very least you don’t want to go too far in the hole paying for what you need. Programs like Google’s AdSense which we’ve used for many years make it pretty easy for the most part for just about anybody to get up and running.
Why for the most part?
That’s because as simple as they’ve made things, there’s still one pretty big problem. Have you ever blindfolded yourself and tried to figure out where all of your ad blocks should go, what size and shape each should be or which colours would work best? If you haven’t, don’t. It’s no fun. But it’s what we’ve had to do here pretty much from day one.
But now, perhaps without even realizing it, Google is making the wishes of website owning blind kids around the world come true.
Today we are introducing AdSense Auto ads, a powerful new way to place ads on your site. Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Place one piece of code just once to all of your pages, and let Google take care of the rest.
Some of the benefits of Auto ads include:
- Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.
- Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.
- Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch — there’s no need to change the code again.
Holy hell, right? We certainly hope so. We’re trying it out, which is why things may look a little different than they did the last time you were here. They may also look a little wonky at times especially in the beginning while the robots sort us out.
And because I know people will ask, yes, there’s a plugin for WordPress that makes this absurdly easy. It’s called Advanced Ads, and you can read more about it plus some early impressions of Auto Ads here.
I don’t say this often, but thank you, Google. It’s going to be nice to have one less irritant to wrestle with every time we need to change something.