Hi! It’s Adam From the Ontario NDP. Do You Have Some Random Numbers I Can Dial?

I don’t know how widespread it is, but the NDP is causing a bit of annoyance in some places thanks to texts from someone or something calling itself Adam.

A lot of locals aren’t happy about receiving random texts on their cell phones from the New Democratic Party.
The texts started popping up on phones earlier this week.

“Hi! It’s Adam from the Ontario NDP. Do you know about the election happening on June 7?” it reads.
It then advises to reply “stop” if you want to “opt out” and that SMS rates may apply.
People responding would find themselves in a political discussion with “Adam” who would also provide links to the NDP platform on issues.

I haven’t gotten any of these myself, and I’m not sure how much of a problem I’d have with it if I did. On the surface it’s basically a modern version of a party calling you, and it’s even less irritating because you don’t have to get up from dinner to answer it because it might be something important. Man do I ever not miss those days at all. Whoever invented caller ID should win every award that exists and a few I can make up if those aren’t enough.

But while the text itself may not bug me, I’m not so sure about the NDP’s response to the controversy.

“We use texting as part of our program to get voters out on election day to cast their ballots,” Party spokesman Jared Walker told GuelphToday. “We use texting, but we do NOT use lists.”

Ok, so then where do the numbers come from?

“If you receive a text from us, you’ve either signed up OR you’ve received a random text that comes with an opt-out option. Our texting method is sort of like our door-knocking method, we visit everyone!”

First of all, if people have signed up, that’s a list. But the bigger issue is the random part. Sending hundreds or thousands of texts at a time helplessly into the wind and hoping that maybe a few will land? That sounds inefficient. It also sounds an awful lot like spam.

If you guys are using lists, just admit it. And if you aren’t, maybe now might be a good time to start. It seems like a much better strategy than what you’re doing now, bothering people with cell phones and confusing old folks with landlines.

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