Are You Being Passive-Aggressive To The Computer? That’s What I Thought!

I keep seeing this commercial where there’s this warm fuzzy style music playing and this kid is asking her virtual assistant questions. First, it’s how old is the earth, and then the kid starts asking unanswerable questions like “Do you know how the sun feels on your face?” and “Have you ever seen a shooting star?” I eventually figured out that it’s an ad for Nature Valley, but before I knew that, all I kept thinking is “This kid is a total asshole!”

If you haven’t seen the ad, here it is.

Seriously, little girl. Would you walk up to a dude in a wheelchair and ask him “Do you know how it feels to run? It feels amazing!” That little robot you’re dragging around through the tweet tweet birdies just wants to help you with your homework. I hope it gives you a few wrong answers just for spite.

The strategy article claims they’re trying to encourage people to go outside, which is a fine message. But why do they have to make the kid be such a total heel to the robot? Are they going to next have the kid run through the children’s ICU telling all the kids that she can go outside and they can’t?

I’m sure the visuals are all cute and heartwarming and aww that’s so adorable! But when you can’t see it, it does not give you the positive vibes. Heck, you don’t even know what the commercial is for. It’s memorable, but not in the way they want.

1 comment
  1. Totally. When you can’t see it you have no idea it’s a plea to go outside and eat granola bars or whatever. It’s just a little kid being a prick to Alexa for no reason.

    I don’t want to be the back in my day guy, but I really do miss the days when even on TV a blind kid could figure out what was being advertised without hiring a private investigator and a research department.

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