Complete + Wrong

Not sure if the ad on TV for Buckley’s Complete + Mucus bothers anyone else, but it’s been bugging the heck out of me.

  1. The name of the product doesn’t make any sense. If something is complete, it’s done. The minute you have to add a +, it’s no longer complete and the thing you’ve added is separate. Why not call it New and Improved Buckley’s Complete? That way it’s still complete, it’s just rejiggered. Yes, there’s a difference.
  2. Did you people not read or say the name aloud before going to market with it? “Complete + Mucus”? The message any reasonable person would take from this moniker is that they’re about to purchase pills filled partly with stranger snot. This is gross and no one should do it.

Alright. I feel a little better now.

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