You’re Spelling Out The Wrong Word, Guys

Question for whomever wrote those ZipRecruiter commercials on the radio: The part where you give out the special web address ZipRecruiter.com/canada and then have the voice guy spell out the word Canada, who is that for, exactly? We’re in Canada. Anyone in a position to need that address is probably going to know how to spell the name of the country. And if by chance they can’t, there’s no way they’re going to know how to spell ZipRecruiter. Hell, I’ll bet that there are people who can spell Canada who would have trouble with ZipRecruiter, so why aren’t you spelling out that part? It’s only your name, which is kind of the most important thing about you.

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