WWE CONSOLIDATES CREATIVE TEAM, BRUCE PRICHARD TO LEAD
This makes sense. Both teams ultimately answered to Vince McMahon anyway, plus I’ve lost count of how many times I’ve watched nearly identical stories play themselves out at the same time on shows that are supposed to be separate and distinct. Why pay two sets of people to come up with one set of ideas?
And it’s a total WWE move to choose Bruce Prichard to head things up instead of Paul Heyman. We wouldn’t want to risk somebody slipping through a fresh idea or tricking us into pushing some can’t miss talent.
WWE has announced a significant change to their creative process.
In a statement issued today, it was announced that WWE has consolidated their creative teams from Raw and SmackDown into one group. Bruce Prichard will lead the group, while Paul Heyman will now focus on his role as an on-screen performer.