Why Automatic Ad Targeting Will Never Be Perfect

Steve Wettlaufer December 13, 2004April 24, 2014 Leave a comment

Last Updated on: 24th April 2014, 02:44 pm

When you type the words north pole into Google, the first sponsored ad you see is this one.

“North Pole
Plan a vacation- Save time & money
Great hotel rates, reviews. Aff
www.tripadvisor.com”

If I have to explain this to you, you’ve probably already booked the trip.

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