Oh TNA. Even when you do something right, you can’t help doing it wrong.
According to this, the decrease in pay-per-views is going to come with an increase in price.
According to Multichannel News, which covered TNA’s PPV restructuring, Slammiversary in June will be priced at $39.95. Also, Bound for Glory in October will be priced at $44.95. The other two events, Genesis on Sunday and Lockdown in March, will remain at $34.95.
The new “TNA Wrestling: One Night Only” themed events will be priced at $14.95.
I have no problem with the price of the One Night Only shows. $15 for 3 hours of what will likely be pretty good action is completely reasonable. But raising the prices on two of the four main PPVs even if they’re the biggest ones of the year, that I’m not down with. I’m not not down with it because I’m cheap. If that’s the case I’ll just go download the things. My issue is that even at the current cheaper than WWE price, nobody is buying these shows. That’s why the decision to do less of them was made, or at least it’s one of the reasons.
I said in the last post on this that if you give people less of something, they may want more of it. I forgot to add that this doesn’t count if you screw them over in the process. Luckily for TNA, Genesis, which I completely forgot was this Sunday, is priced normally. They’ve done next to nothing to make anybody want to buy that show, but somebody might just based on the idea that there will be less shows. But if you build a $40 show up like this one, you’re losing even more of your ass than usual.
A price increase in the future isn’t out of the question. but for god’s sake, let people at least get into the groove of buying your pay-per-views first. Take some time and see what the numbers look like. If more people buy, you might find you don’t need to raise the rates since you’re actually doing better. Doing this now only ensures that you’ve killed the experiment before it starts.