Water On The Brain

I wasn’t going to post about this, since I already think that paying for bottled water and describing it like wine is absolutely bone stupid. but there is one thing that won’t leave me alone about this story. It is this part, right here.

Desalinated seawater from Hawaii, meanwhile, is being sold as “concentrated water” — at $33.50 for a two-ounce bottle. Like any concentrated beverage, it is supposed to be diluted before drinking, except that in this case, that means adding water to . . . water.

Why why why why why? that is all.

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