Where Values Aren’t King

Last Updated on: 12th October 2014, 09:47 am

I definitely agree that this is insulting to something, but I’m not sure if it’s more insulting to our intelligence as a people or to the folks rooked into being part of some stupid commercial. I’d consider boycotting Burger King over this, but I already don’t eat there because almost every time I get stuck doing so I get poisoned no matter what I order.

Burger King under fire for Whopper Virgins taste test challenge

Burger King is under fire for a new advertising campaign featuring “burger virgins”, impoverished villagers in remote parts of the world, taking part in Whopper versus Big Mac taste tests.

In teaser adverts promoting its “Whopper Virgins” challenge, the fast food chain describes how it sought out farmers in rural Romania, Thai villagers and residents of Greenland’s icy tundra to compare its signature burger with arch rival McDonalds’.

“What happens if you take Transylvanian farmers who have never eaten a burger and ask them to compare Whopper versus Big Mac in the world’s purest taste test?” one of the adverts asks. “Will they prefer the Whopper? These are the Whopper Virgins.”

The “undeniable” results of the chain’s “unbiased” global research – which involved “13 planes, two dog sleds and one helicopter” – will be unveiled in a documentary next week, according to whoppervirgins.com, the website promoting the campaign.

“If you want a real opinion about a burger, ask someone who doesn’t even have a word for burger,” states the site to a haunting theme of drums and pan pipes. “Watch the whopper virgins take their first bite.”

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