As Opposed To What?

Not sure if this is a good question or if the car people are going to look at me like I’m some sort of idiot, but here goes.

Sometimes on car commercials they’ll say something like “get available features like heated seats or Apple CarPlay for only X dollars for a limited time.”

Yes, my question is the obvious one. What is an available feature? Aren’t all features available? Who are these people selling and more importantly buying the unavailable ones? Can you really go into a dealership and say “sir, this is a lovely Honda indeed, but if it doesn’t come with robot arms that will pick up vehicles in my traffic jam and deposit them over the rail for me I don’t think I can buy it”, and then have the dealer say “that’s not available, but that’ll be $200 now that you mention it” and then make the guy actually pay it without complaint?

Is available feature some kind of car jargon that sounds weird to regular people like me but makes sense if you’re in the business, or is available a fancy extra word used to help more easily part fools from their money?

“Honey, I had to take the furry antenna cover. It was an available feature, and deals like that don’t just grow on trees. It was either that or I hesitate and pay the imagination fee again, and at least now the aerial will be warm.”

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