Damn you, Yukon government. I had to pick up Vitamin D today, and I couldn’t do it with a straight face, and it’s all your fault. Yup, your fault. I think I managed to suppress the giggles long enough for the person helping me find it to not wonder what was so funny about Vitamin D, but inside, I was laughing. Here’s why.
I guess, there’s a big problem in the Yukon with people not getting enough Vitamin D, you know, the sunshine vitamin. So, the government decided that they needed an ad campaign to encourage everyone to get their very necessary dose of Vitamin D. That’s all fine and good.
But because the marketing folks wanted to prove that they were all up on the hip new lingo kids were using these days, they decided that their slogan should be something along the lines of “We all need the D.”
This is the part of the post where I admit that I didn’t get it. I’m getting old. I didn’t think this would happen this soon. Apparently, *hides under desk*, ‘The D’ is slang for…penis. There, I said it. And I look like an idiot.
Anyway, knowing this, I can imagine the jokes that started up…and would just keep going. It didn’t take long for the Yukon government to realize that maybe their attempts to reach a young audience went a little too far and they should probably change the campaign a smidge. But they’re still calling it a success.
Let’s just hope that they don’t use any of these ideas while they’re rethinking their campaign.