What A Douche! No, I’m Not Talking About The Product!

Last Updated on: 17th July 2026, 11:02 am

Good god! Whoever it was at Summer’s Eve who came up with this add that tells women basically to douche for success should be immediately fired. Hell, whoever was in charge of creating and approving and dispatching the ad should all be fired. That not one of them screamed nononononono! means they’re all really really dumb.

The ad, which appears in the October issue of Woman’s Day, gives eight tips for women who hope to get a salary bump at work.

The first tip, under the subhead “How to Ask for a Raise,” includes this kernel of advice: “It should start with your usual routine … including showering with Summer’s Eve Feminine Wash or throwing a packet of Summer’s Eve Feminine Cleansing Cloths into your bag for a quick freshness pick-me-up during the day.”

Because part of asking for a raise involves gettin’ dirty with the boss. Yeah, uh-huh. Forget all the work you’ve done, forget that that’s just completely degrading.

Somebody got a hold of the ad before it went to print, and critiqued it, which caused other blogs to pick it up, which caused a whole sea of rage from women everywhere. Now, Summer’s Eve is apologizing, and working to get the ad removed.

“I would like to first of all apologize if this
ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation.”

Hey there lady, did you actually write “anyway” instead of “any way”? They are two different things. I would hope that that was a transcribing error, and you didn’t actually write that. And how did you think it wouldn’t offend women? Sure, we could assume that maybe you just meant that if we feel good about ourselves, we will do better, but…that is not what people are going to think you’re saying. Why would douching with Summer’s Eve be in tip no. 1 unless the ad’s creators thought it was more than just a confidence-booster?

A magazine advertisement with a smiling woman in a light-colored blazer on the right side and text on the left about workplace confidence and a product promotion.

Large green and teal title text at the top:
“Confidence at Work:
How to Ask for a Raise”

Body text below the title:
“If there’s one thing in life that can make us uneasy, it’s asking a boss for the money we deserve. To get your mind in the right place, visualize the day and follow a few of these simple steps.”

Eight numbered tips follow, in light gray circles with teal numbers:

1
“It should start with your usual routine and all the things you do to feel your best, including the shower you take before work. Showering with Summer’s Eve® Feminine Wash or stashing a pack of Summer’s Eve® Feminine Cleansing Cloths in your bag for quick freshness pick-me-up during the day is a great idea.”

2
“Eat a healthy breakfast.”

3
“Drive safely. You don’t want to be late on the day where you’ll be asking your boss for a raise.”

4
“Go over your agenda one more time, making clear in your mind why you deserve the pay increase, and how your contributions and accomplishments”

(The sentence continues into the next column and isn't readable.)

5
“Bring quotes from higher-up to the meeting such as, ‘Eve got the +++ project. You made me look good.’”

6
“Don’t be afraid of silence. Instead of rambling, let your boss think over what you’ve said.”

7
“Don’t let the conversation stray or get personal.”

8
“Focus on the things you’ve done to improve the bottom line. Today, it’s all about your worth to the company.”

At the bottom is a blue-tinted box with more product-related text. Heading:
“Feel Your Most Confident Every Day”

Smaller text:
“Whether you’re at work or at play, staying fresh is really simple. Designed for the way you want to feel, new Summer’s Eve® Feminine Wash and Feminine Cleansing Cloths make it easy to give yourself a little wake-up call from the beginning of your day to the end.”

At the very bottom right:
“summers eve®”
and the website:
“summerseve.com”

On the bottom left are images of two product bottles and towelettes packaging, but the text on the packages is too small to read clearly.
Summer’s Eve ad as it would have appeared in print.

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